Sprout Channel Cubby

Before I talk about the Sprout Channel Cubby, lemme talk about the PBS Kids Playtime Pad.

The PBS Kids Playtime Pad is a tablet featuring videos and apps from the #1 trusted kids' network, debuting in 2017.

3 years prior, fellow kids network Sprout also had a tablet, called the Sprout Channel Cubby.

Kids want the same mobile devices we have, and so Big Tent, Sprout’s licensing agent, eMatic, the product manufacturer, and Walmart developed a children's tablet loaded with content from the Sprout Channel. StyleWorks Creative started by creating a landing screen to give eMatic a clear graphic direction. The next step was the tablet naming process. All Sprout employees took part in a naming contest, which yielded over 250 names. The top twenty-five were tested with the Sprout audience, and based on their feedback, we generated even more names and logo treatments. The final three were designed and presented to Walmart.

From Vimeo

The tablet came with episodes and songs of Sprout shows and blocks, as well as printables and apps, including the Crayola original Color, Draw, and Sing and the Sunny Side Up Show Weather Reports, which were usually sent in to the block. The tablet had the same safe play environment the channel had.

Best of all, the tablet could go with kids anywhere. The Sprout Channel Cubby got discontinued in 2015.