My Week with Promotions and Initiatives: Sprout Please

 

Madeline Fretz - Back in its early days, Sprout was a small channel that reached very few homes. As a way to get itself in your neighborhood, the channel launched a few commercials, posters, online advertisements, and a website called "Sprout Please!," created by Comcast's own Lauren Monks. (source)

The phrase "Sprout Please!" was considered a throwback to the “I want my MTV!" cry of the 80s.

Two commercials were made with people and characters saying "Sprout Please!," and they both ended with Sprout's usual female announcer saying "Ask for the Sprout channel in your neighborhood, call 1-866-9-SPROUT today or say 'Sprout Please!'"

The campaign also had its own website - which featured crafts, recipes, and coloring pages from Sproutonline.com, as well as a printable coloring page in which site visitors could talk about why they want Sprout.

Image from Millennial Marketing

The logo was also used in country-wide banners and posters.

The Wiggles. When the happy clappy Australian band arrived on Sprout in 2009, the Sprout Please website was briefly renamed "Wiggles Please,"and was advertised in promos and country-wide.

I guess the logo was last used in 2010, but I may be wrong. Anyways, this was a great way to promote Sprout, and was pretty fun when it lasted.