Wednesday, September 29, 2021

My Week with Promotions and Initiatives: The Great Sprout Tuck-In

 



This post I was looking forward to since I am a big fan of sleeping and bedtime. In 2008, Sprout teamed up with Genevieve Pitturo's The Pajama Program, which was founded in 2001, to launch The Great Sprout Tuck-In, an initiative for donating new books and pajamas to children who don't have them. The initiative was convinced by Lauren Monks. (source)


Two PSAs were made for the initiative. One with Nina from The Good Night Show helping the Pajanimals get ready for bed and talking about the Tuck-In.


…and the other featuring Nina reading to Star. This one incorporates clips from Sprout shows and blocks - as well as the purple television.


The initiative had its own section of Sproutonline.com. Coloring pages made to promote the Tuck-In included "Pin the Polka Dots on Chica's Pajamas" and "Make Your Own Pajamas." According to here, it appears Pitturo was on The Sunny Side Up Show once.


In 2010, Liz Filios and Chica of The Sunny Side Up Show held a pajama party on their block to promote the initiative and invited puppet characters from other Sprout shows and blocks. Similarly, Nina hosted pajama drive parties to promote the Tuck In as well.

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