My Week with Kindness Counts: PSAs

 Hello friends. This week I’m going to be covering a promotion Sprout had about kindness: Kindness Counts. Because small acts matter big!

The promotion started in 2011, launching with four PSAs featuring Sprout talent and characters.

Let's start off with this one. Big Bird from Sesame Street is on the swings, all alone. Two kids (including actress Adriana Camposano) invite him to play with them (which adds to the Kindness Counter), and Ann Curry interviews them. Brian Williams adds "Kindness, how touching." Go Ann and Brian!

In this one, our friend Barney the Dinosaur is at a family's house for dinner, but has trouble reaching a slice of bread. A girl named Kaylee hands him the bread, and Barney tells her that doing something kind adds to the Kindness Counter.

In this one, Kelly Vrooman watches as Chica plays with her friends.

Some more Kindness Counts PSAs were made for NBC's "The More You Know" in 2014. These new PSAs featured Nina, the Sunny Side Up Show hosts, and characters from Astroblast!.