My Week with Branding: Out of the Box

 

Image from YouTube

Madeline Fretz - No, this post is not about the Playhouse Disney show from the 90s. This is about the second generation.

Anyways, Sprout rebranded on September 21st, 2009, which was also the day Season 5 of The Good Night Show and Rubbadubbers premiered (even though "sneak peeks" were shown for the rebrand, like this one). The second generation consisted of "Sproutlet-constructed" intros which featured real kids and their parents playing and opening a cardboard shoebox which opened to the hills of Sprout - leading to the shows or blocks we were about to see. When the blocks ended, the parents closed the same box from the openings. This rebrand really made Sprout unique, and different from its competitors (such as Nick Jr. and Disney Junior).

Image from YouTube

In addition, the promos that aired on the channel between shows ended with a box closing the promo screen, with the show title, time (or block), and cute illustrations depicted. 

*Also* in addition, the box opening was also used online. A box with pictures of the Sunny Side Up Show hosts, Nina and Star, The Wiggles, Caillou, and Elmo would be opened, leading to the Sproutonline.com welcome page.

Anyways, the whole Sproutlet-constructed box thing was good for Sprout and was pretty fun when it lasted. Bar none.