My Week with Promotions and Initiatives: Save Sprout

 

The Save Sprout campaign was created by The Chase, who also created the Live Sprout branding.

You see, Sprout and DIRECTV have been neglecting for a year in 2012, and it was announced that DIRECTV would no longer carry Sprout. The people at Sprout launched a website where people would call 1-866-9-SPROUT or talk about why they loved Sprout.

It totally worked!