In 2013, Sprout promoted Kindness Counts by holding a contest called The Kindest Kid, in which they would select five kid finalists who have been kind to others or to the earth, and the winner would take a trip to Philadelphia to become Sprout's "Chief Kindness Officer" for a day and visit The Sunny Side Up Show. A countdown was held on TV in December 2013, hosted by Chica and Kelly Vrooman, who introduced kind-themed episodes of Sprout shows leading to the premiere of The Chica Show episode "All of a Kind Chica" and a new Laurie Berliner song. The winner ended up being Emma Lock, the founder of Lock Boxes of Love.
The contest was sponsored by Thomas & Friends and ABCMouse.com.
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